Forrest Kelly

Graduated High School at 16, Bought a House at 19 - Victoria Pt. 2

Forrest Kelly — Wed, 16 Sep 2026 13:00:00 GMT

The Canadian tell — "out and about"

Growing up in Calgary; talked into the University of Calgary at sixteen despite offers elsewhere

Scholarship in hand, room and board free, and moving out anyway that first semester

Relocated to Toronto straight out of university, later to the US

One, two, sometimes three jobs at a time through school: banking, a doctor's office, acting and commercial work

Four or five hours of sleep at twenty — and what sleep looks like now

Her son's objection: "but then you have no social life"

The tuition bargain — maintain the GPA or repay the semester

C-suite, decoded: chief executive officer, chief operating officer, and the functions that reported to her

Recruited at twenty-four as COO and general manager, three months into new motherhood

Everything but finance in her remit, in a lean outsourcing P&L where mistakes cost money

Confidence read as competence — "rightfully or wrongfully so"

Just over forty M&A and divestiture transactions across the career

Twenty-six years in B2B professional services: outsourcing, consulting, technology

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They're About the Beers and the Bros — Why Wine Coolers Don't Work Pt. 2

Forrest Kelly — Tue, 15 Sep 2026 13:00:00 GMT

Every product story has a stretch in the middle that nobody puts in the marketing copy, and this is Jeanine Lum's. Her first project manager had never had a drink in his life, which made explaining the value of what she was trying to protect a losing battle from the start. He took her concept, produced designs that failed, then redesigned and remolded without consulting her — and charged her for a new mold every single time. A year and several molds later, she was ready to quit.

What she says next is the part that stops you. Twenty years in law enforcement, and she had never cried as much as she did during that first year of design work.

She found a second manufacturer, and the difference was immediate: they didn't charge for redesigns, and their engineers apologized for not having reached her solutions first. Three mold revisions, billed once. Running alongside all of it was a patent process that went nearly as badly — the first attorney turned her away claiming a conflict of interest so fast she's certain he never opened her email, the second loved the product but couldn't hold to deadlines, and the third, who also doesn't drink, turned out to be the one who saw it. She now holds a design patent, a utility patent, and two registered trademarks.

Then Forrest asks the question that gets to the heart of it, and Jeanine explains the interlocking ice pack system — a modular grid that freezes flat enough to fit an RV freezer, then slides together inside the bag, with pieces you can remove and reposition to make room for food and charcuterie. She designed it that way because she and her husband have lived with small refrigerators on a boat and in an RV, and because the coolers already on the market weren't built with wine in mind at all. Most of them, as she puts it, aren't even tall enough.

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Adopted at 4, Unstoppable by 14 - Victoria Pt. 1

Forrest Kelly — Mon, 14 Sep 2026 13:00:00 GMT

Getting the name right, first thing — P-E-L-L-E-T-I-E-R

Only child, gifted kid, self-described loner: the bike as an instrument of exploration

Streetlights as the only curfew, and what kids lose without that

People-watching from a bicycle seat, and inventing stories about strangers — a habit that never left her

First job at eleven: booking appointments, running cash, sweeping floors, laundering towels

Babysitting at $2 an hour

Assistant manager at fourteen, coaching adults decades older

"Turtle shell outside, marshmallow inside — somewhere between don't mess with me and do you want a hug"

Why the all-business mask came first, and why vulnerability came later

Adopted at four out of a violent early childhood

"Tori, you need to do better than us" — and the crucial distinction between better than where I came from and better than any person

No money for the high school graduation trip

Book five arrives September 16

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Wine Mule Replacement: Jeanine Lum's Journey to Building 3rd Bottle Pt. 1

Forrest Kelly — Thu, 10 Sep 2026 13:00:00 GMT

Jeanine Lum never set out to become an inventor. A W2 employee with no manufacturing background, she stumbled into her business idea the hard way, through a series of wine mishaps that most collectors will wince at. A bottle left in a car in Paso Robles pushed its own cork out from heat. A year later, a cardboard box holding roughly $1,400 worth of wine tipped over on a winding road trip. Those two moments sent her looking for a real solution, and she quickly discovered that nothing on the market actually protected the wine itself, only the bottle.

What follows is a candid look at the long road from idea to finished product. Jeanine talks about working with a project manager who had never had a drop of wine in his life and struggled to understand what she was trying to protect, the costly cycle of redesigned molds, and the patent attorneys who came and went before she found the right partner. She eventually landed on an interlocking, modular ice pack system inspired by an ice pack she received in a box of chocolates, built specifically to accommodate the height of wine bottles, something she says most coolers on the market completely ignore.

Forrest and Jeanine also dig into the practical side of the product, from the six-pack and twelve-pack ice systems and how long each holds its chill, to the zipper lube that keeps the airtight seal easy to manage, to why she intentionally avoided pre-filled gel packs in favor of simple water. Along the way, she shares a great story about a conversation with Hydro Flask's Travis Rosbach, who admitted his industry had missed the mark entirely on wine drinkers. It's a fun, honest conversation about persistence, unexpected mentors, and building something from a problem nobody else thought to solve.

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Applied for a "Warm Body" Job 1995. Now He Runs a World-Class Winery Pt. 1-9

Forrest Kelly — Wed, 09 Sep 2026 13:00:00 GMT

Justin Ennis, Senior Director of Winemaking for Joseph Phelps Vineyards in Sonoma County, responsible for the Sonoma Coast wines under the Freestone brand — a role he's held for 20 years. Justin shares how he grew up surrounded by vineyards, with a wine-loving grandfather on one side and a family vineyard in Healdsburg's Russian River on the other, yet never considered wine a career until his stepfather (then at Kendall-Jackson's Hartford Court) suggested harvest intern work. His first vintage was 1995 under winemaker Dan Goldfield, doing the unglamorous cellar-rat work: power washing, punch downs, barrel cleaning. The revelation? Working alongside interns from Portugal, France, and Australia through the CAEP agricultural exchange visa program — and realizing winemaking could be his passport to the wider world.

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The Engineer Who Built CLINQ ZERO From Inside the Wine Industry Pt. 1-5

Forrest Kelly — Tue, 08 Sep 2026 13:00:00 GMT

From a family bakery in Sicily to founding a non-alcoholic wine brand in Dallas, Anto's path to CLINQ ZERO runs through aerospace engineering, Fiat, agriculture, Tetra Pak, and five years selling winery equipment across North America. In this full conversation with Forrest, Anto shares the story behind the CLINQ ZERO name, the mixed reaction from friends and family back in Italy where wine tradition runs deep, and the process that sets the brand apart: starting from premium wine, dealcoholizing at ambient temperature, and skipping the sugar and artificial flavoring most competitors rely on to mask what's lost. The conversation also covers the bigger picture — alcohol consumption dropping globally, the opportunity that creates for non-alcoholic wine, and CLINQ ZERO's three-variety lineup of Sparkling Blanc, Sparkling Rosé, and Sparkling Red, available in both glass bottle and can. Anto closes with his five-year vision: CLINQ ZERO as the brand people keep in the fridge for weddings, baby showers, and pizza night, with founder pricing available now on pre-order ahead of late-summer delivery.

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Winemaker on the Hot Seat: 10 Rapid-Fire Questions, Zero Hesitation Pt. 9

Forrest Kelly — Mon, 07 Sep 2026 13:00:00 GMT

The rapid-fire rundown: Joe Phelps began his search for the perfect cool-climate site in the 90s. The two estate vineyards behind the vineyard-designate wines are Quarter Moon and Pastorale. Before this year's national release, the wines were only available winery direct or through the Phelps Preferred membership.

The 2024 Pastorale Chardonnay carries an oceanic signature — Forrest's notes say saline breezes, Justin says salt air, and they call it close enough. That leads to the best moment of the episode: Justin admits even winemakers struggle with wine adjectives. His advice? If something creates thought provocation and you keep wanting to drink it, that's the clear-cut sign of quality. Skip the fluffy wine words. Make it accessible for everyone — which is exactly what The Best 5 Minute Wine Podcast is all about.

More from the hot seat: Joseph Phelps joined the Moët Hennessy side of LVMH (Louis Vuitton Moët Hennessy) in 2022 — the LV side is fashion and perfume, Moët Hennessy is wine and spirits. The two natural forces shaping the Freestone microclimate: the Pacific Ocean and the Petaluma Gap, funneling marine air and fog into Sonoma County. The tiny town of Freestone sits off a quiet highway heading toward Bodega Bay. Joseph Phelps farms roughly 500 acres across nine estate vineyards. The most accessible bottle in the lineup, the 2023 Freestone Sonoma Coast Pinot Noir, comes in at $75. And the 2023 Quarter Moon Pinot? For lovers of savory texture, depth, and ageability. Mic drop.

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The Brand That Wants to Replace Your Soda- CLINQ ZERO Pt. 5

Forrest Kelly — Thu, 03 Sep 2026 13:00:00 GMT

What does success actually look like five years into building a non-alcoholic wine brand? For Anto, founder of CLINQ ZERO, it's simple: becoming the bottle people keep in the fridge for weddings, baby showers, and pizza nights — and converting soda and beer drinkers to sparkling red along the way. In this final installment, Anto talks candidly about life after two decades in the corporate world, why he genuinely enjoys talking to strangers about the brand, and what separates CLINQ ZERO's ingredient list from competitors that compensate for lost flavor with sugar. He also shares the practical details: the Sparkling Blanc is available for pre-order now at CLINQ ZERO, with delivery expected late summer, and early supporters can lock in founder pricing — 30% off, the lowest price the brand will ever offer.

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Wine That Goes With Everything (According to the Man Who Makes It) Pt. 8

Forrest Kelly — Wed, 02 Sep 2026 13:00:00 GMT

Why Pinot Noir? For Justin, it's the flavor and the challenge — a difficult grape to grow and a difficult wine to make, which makes a phenomenal vintage from Quarter Moon or Pastorale that much sweeter. He believes with every fiber of his body that Pinot Noir is one of the most food-friendly wines on the planet: it ages beautifully, but you can drink it young and still sense the quality. Having your cake and eating it too.

Justin's advice for anyone just getting into wine: starting with a price point is fine, but don't stop there. Get out of your comfort zone and be willing to spend a little more — that's how you discover the full range of quality out there. He's watched friends do exactly that with Freestone wines, and the reaction is always the same: holy cow.

Then the news — this year Freestone made its first small domestic release of the single-vineyard wines into the national market. The Pastorale Pinot Noir, Quarter Moon Pinot Noir, and Pastorale Chardonnay are now in 11 markets including New York, Chicago, and Florida (Miami, Orlando, Tampa) — roughly 500 cases each, pulled from the Phelps Preferred club allocation. Justin explains the direct-to-consumer double-edged sword: it's the most profitable route, but the greater world doesn't know you exist. Long-term growth means getting into top accounts and top restaurants — slowly and consistently.

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The Three Products Launching Under CLINQ ZERO Pt. 4

Forrest Kelly — Tue, 01 Sep 2026 13:00:00 GMT

Did you know San Pellegrino comes out of the ground already sparkling? Anto shares that detail in this CLINQ ZERO conversation, right before walking through the brand's full product lineup: Sparkling Blanc, Sparkling Rosé, and Sparkling Red, each offered in a traditional 750ml glass bottle and a 12-ounce can. The two also dig into why cans resonate with consumers who want portion control — no recorking, no spilling, just a controlled pour, hot or cold. Anto explains his bigger vision for the sparkling red as a potential alternative to soda or sparkling water, and reflects on what's been most satisfying about building in a growing category: the curiosity from consumers, and CLINQ ZERO's mission to bring transparency to a space where not every brand is being honest about what's really in the bottle.

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The Real Price of Wine: 401ks, Living Wages, 35 Sprays a Season Pt. 7

Forrest Kelly — Mon, 31 Aug 2026 13:00:00 GMT

Forrest asks the question wine lovers wonder in the store aisle: what's the story behind the price? Justin lays it out plainly. Freestone employs its own in-house vineyard staff of 12 to 15 people — with benefits, 401k match, retirement, vacation, and paid holidays. That's high-touch, high-detail farming, and it's part of every bottle's price. Lower-priced wines often farm vastly differently: farming for quantity, machine harvesting, contracted labor instead of in-house crews.

Location matters too. The Sonoma Coast's proximity to the ocean means protecting the fruit can take dramatically more vineyard passes than warmer inland sites — Justin ballparks 35 sprays versus maybe 10 on the Napa Valley floor. Add barrel programs like 100% French oak, and the true cost of a bottle comes into focus.

Then Forrest asks the emotional question: does it ever get old watching someone taste your wine for the first time? Never, says Justin. Memories are created over the wines his team makes — and humans have been fermenting and gathering around the table since we started walking the planet. A meal, an amazing bottle, and laughs: the communal ritual we should never lose.

And his favorite from the lineup? No hesitation: "Pinot Noir is my amour." His deserted-island wine, through and through — with a deep love of Chardonnay right behind it.

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The Reason CLINQ ZERO Comes in a Can AND a Bottle Pt. 3

Forrest Kelly — Thu, 27 Aug 2026 13:00:00 GMT

What actually gets removed when you dealcoholize wine — and what gets left behind? In Part 3 of this CLINQ ZERO conversation, founder Anto explains how the distillation-based process specifically targets alcohol molecules, leaving natural compounds like resveratrol intact, without leaning on artificial wine flavoring to fake what's lost. He also covers the regulatory upside of going alcohol-free: no distributor required, no age-21 disclaimer, and a direct-to-consumer model that's opened the door for CLINQ ZERO to sell straight to customers in the U.S. Anto gets candid about the bigger picture too — alcohol consumption is dropping globally, and he sees non-alcoholic wine as both an opportunity for the wine industry and a chance to chip away at the stigma still attached to the category. The episode wraps with the thinking behind CLINQ ZERO's packaging: a glass bottle for celebratory, premium occasions, and a can built for tailgates, beaches, and anywhere glass isn't practical.

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Why He Lets Pinot Ferment Wild but Never Chardonnay Pt. 6

Forrest Kelly — Wed, 26 Aug 2026 13:00:00 GMT

Forrest asks the question on everyone's mind: is AI finding its way into the vineyard? Justin embraces technology on the business side — presentations, emails, efficiency — and sees real potential in equipment applications like smarter sorting and earlier detection in the vineyard. But when it comes to handcrafting wine, he's protective. To Justin, AI is a recipe: put in the parameters, get a result. Wine's beauty lives in vintage variation, challenging seasons, and a little chaos. Strip out the creativity and you're making formulaic, boring wines.

Then the conversation turns to Justin's minimalist, low-intervention style. His philosophy: high-detail, attentive farming delivers fruit so good the wines nearly make themselves. He picks for natural acid and alcohol balance and avoids additions when he can — not hands-off, not lazy, just letting the vintage and the site dictate quality instead of heavy-handed winemaking.

One fascinating detail: the Pinot Noir ferments naturally on native yeast, but the Chardonnay gets inoculated — because every time he's let Chardonnay go wild, the fermentation got stuck. Adapting to what the circumstances give you, in action.

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The Process Behind CLINQ ZERO Will Surprise You Pt. 2

Forrest Kelly — Tue, 25 Aug 2026 13:00:00 GMT

Why does a wine with no alcohol cost more to make, not less? In Part 2 of this CLINQ ZERO conversation, founder Anto walks Forrest through the real economics and technology behind the brand. The name itself carries meaning — "clink" for the universal, joyful sound of a toast, "zero" borrowed from the soda world's shorthand for "without." Anto shares how the idea landed with friends and family in Italy, where tradition runs deep and non-alcoholic wine was a hard sell, even to his own mother. He also details the process that separates CLINQ ZERO from other dealcoholized wines on the market: starting from premium wine, processing at ambient temperature with no heat damage to aroma or flavor, and avoiding the sugar and natural flavoring most competitors add back in to compensate. A touch of CO2 for the sparkle and a hint of grape juice to balance acidity — that's it. Real sparkling wine, gently dealcoholized. Not a shortcut, not a compromise.

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2 Vineyards, 1 Winemaker — Why the Wines Taste Nothing Alike Pt. 5

Forrest Kelly — Mon, 24 Aug 2026 13:00:00 GMT

Justin breaks down what's actually in the glass — Pastorale Pinot Noir is fruit-forward and flashy with red cherry and strawberry notes and a long finish, while Quarter Moon, sitting closer to the ocean and the Petaluma Gap, leans Old World: spicier, darker, with bigger tannins and more structure. Thicker skins and smaller clusters mean a higher skin-to-juice ratio in the fermenter, and deeper color in the bottle. Same farming, same winemaking — the site does the talking.

On Chardonnay, Justin makes what he calls "varietally correct" Chardonnay: high-acid, fruit-driven, fermented in large-format oak so the wood supports the wine without smothering it. No butter bombs here.

Then Forrest asks the hard question: is there anything positive to take away from a decade of California wildfires? Justin is candid — nothing positive except the lessons. He recounts the 2017 Tubbs fire that shattered his sense of the industry's invincibility, and the 2020 LNU Lightning Complex fires that forced Freestone to abandon its entire harvest. Grapes breathe, smoke binds into the berry, and those burnt flavors can't be removed — so rather than compromise quality standards, they walked away from the vintage. And he throws no shade at winemakers who made a different call to keep their businesses afloat.

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"Are We On the Air?" — Sara Evans, Unfiltered Pt. 1

Forrest Kelly — Sat, 22 Aug 2026 13:00:00 GMT

She had good reason to be distracted. Sara arrives listing off everything new in her life — a new album, a new baby, a new house, a new tour, and a new shirt, the last of which turns out to be the only one she's willing to discuss at length. There's a running joke about her age that she refuses to concede, a stretch where she takes over the broadcast entirely to plug her own record, and a genuinely strange detour into reading the temperature, the humidity, and the dew point off the studio screen, at which point she asks the question every radio person has privately wondered about their own weather reports.

Forrest had interviewed her once before, a few years earlier, right around the time "Born to Fly" was arriving, and he spends this visit cheerfully collecting on that debt. Sara notices immediately. The result is two people trying to get a straight answer out of each other and failing on purpose, which is exactly what makes twenty-year-old vault tape worth keeping. This is Part 1.

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Sicily to Dallas: CLINQ ZERO Saw the Gap in the Wine Industry Pt. 1

Forrest Kelly — Thu, 20 Aug 2026 13:00:00 GMT

Most people who launch a non-alcoholic wine brand come at it from the wellness world, the beverage startup world, or the "I gave up drinking and couldn't find anything good" world. Anto Li Brizzi came at it from none of those places.

He came at it from the winery floor. As head of North America for an Italian capital equipment company, Anto spent years selling the machinery that wineries use to make wine. He understood the production process, the industry dynamics, and the category from the inside out. When he saw the opportunity to build a better non-alcoholic sparkling wine — one that starts as real wine and is gently dealcoholized rather than constructed from juice, sugar, and flavoring — he had the knowledge and the credibility to do it right.

In this first episode, Forrest traces Anto's full origin story:

Growing up in Sicily in a family defined by bread, bakeries, and the rhythms of Italian outdoor life
Studying aerospace engineering — bachelor's and master's degrees — before pivoting to the corporate world
A career path that took him from Fiat to agriculture to Tetra Pak and eventually to a front-row seat in the wine industry
The move to the US eleven years ago, becoming an American citizen, and making Dallas home while still traveling back to Italy multiple times a year
And the founding insight behind CLINQ ZERO: real sparkling wine, gently dealcoholized — not grape juice with bubbles, not a drink rebuilt with additives, but something that starts exactly where great wine starts.

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Why Joseph Phelps Expanded to the Sonoma Coast — Freestone Vineyards w/ Justin Ennis Pt. 4

Forrest Kelly — Wed, 19 Aug 2026 13:00:00 GMT

Justin Ennis explains that you can't talk about Napa Valley's red table wine history without talking about Joe Phelps, who founded Joseph Phelps Vineyards in 1973 after building a national construction company, Hensel Phelps, with his father's business out of Greeley, Colorado. Phelps released the first vintage of Insignia in 1974, Napa's first Bordeaux-style blend, and was also among the first to varietally label Syrah in California after Prohibition. Working alongside his first winemaker, German immigrant Walter Shug, Phelps experimented widely across varietals including Riesling, Johannesburg Riesling, Pinot Noir, and Syrah, tearing out plantings that didn't meet his standard and starting over until he found the quality he wanted. Justin connects this same relentless pursuit of excellence to the founding of Freestone Vineyards, born from Phelps' love of Burgundy wines and his desire to make a true Chardonnay and Pinot Noir in a cooler climate. That search led the Phelps team to the West Sonoma Coast, where they planted two estate vineyards, Pastoral at 60 acres and Quarter Moon at 40, totaling 100 acres roughly seven to eight miles from Bodega Bay and the Pacific Ocean, complete with a separate winemaking facility and staff dedicated entirely to the Freestone project.

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Maryse Wrote the Book on Wine Smart — Now Take the Quiz

Forrest Kelly — Tue, 18 Aug 2026 13:00:00 GMT

Rusty Cellars is back behind the quiz desk, and this time the subject is the one guest who literally wrote the book on wine talk. Maryse Chevriere — certified sommelier, illustrator, and James Beard Award winner for the gloriously funny @FreshCutGardenHose — gets the full Pop the Quiz treatment as Rusty turns her interview series into two rounds of trivia and translation.

Round one tests how closely you listened: her grape-stomping fall in Alsace, the humor award she won as an illustrator among writers, the Ian Cauble "fresh cut garden hose" line that named her brand, learning to drive at fifteen in Houston, and the all-Riesling wine list that gave her a big break in New York. Round two flips the glass and quizzes the language itself, busting the cork-sniffing ritual, decoding what legs really reveal, defending screw caps, and translating what "approachable" actually means when a sommelier says it with a smile.

It's the perfect capper to the Maryse series and a 5-minute crash course in sounding wine smart without a single ounce of snobbery. Tally your score, grab the book, and pour something friendly.

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32 Harvests, Here's the Real Path - Justin Ennis Pt. 3

Forrest Kelly — Mon, 17 Aug 2026 13:00:00 GMT

Justin Ennis explains that his path into winemaking didn't run through a four-year degree program, but through 32 harvests of hands-on, ground-up learning that started at age 19 with the least glamorous jobs in the building: cleaning tanks, floors, drains, and barrels. From there, progression came step by step, learning to run the crush pad, organize the barrel room, and operate equipment like pumps, forklifts, and cranes before eventually taking on bigger responsibility. He stresses that interns benefit most from working at high-quality, technique-focused wineries rather than high-volume producers, since that's where the best habits get built. Justin describes winemaking as a true lifestyle career rather than a 9-to-5 job, comparing it to professional sports in terms of the all-in commitment it demands, since farming and winemaking run year-round with no real clocking out. He wraps up by walking through the cyclical rhythm of his year, from the relatively quiet stretch of leafing, shoot positioning, and crop estimating in the vineyard right now, to the upcoming July bottling and the harvest prep that follows, all while Mother Nature ultimately dictates the timeline.

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