What started as a workaround for the cocktail licensing gap has evolved into something much bigger. Premium Blend's Agave Wine Collection isn't just a tequila substitute anymore — California restaurants are doing bottle service with it, customers are taking shots, and people are drinking it straight because at 48 proof, it's smoother with none of the burn.
In this episode, Gino Santos walks Forrest through:
The philosophy behind product development — Gino won't sell something he doesn't believe in himself
The full Agave Wine Collection lineup: Tequesta and Ginete (blanco-style), Guitarron (reposado-style), Guitarron Classico, Zapotec (mezcal-style), and El Guitarron Cristalino
Why the products are made from 100% blue agave sourced in Jalisco, Mexico — the same region as the world's finest tequilas
The evolution from masking the product in cocktails to serving it straight — and why that shift matters
How "wine snobs" remain a persistent challenge, and why the term "wine-based liquor" is a deliberate positioning decision
What Gino's day actually looks like as president: strategic, legal, and financial vision — thinking about next year, not today
A telling detail: Forrest signed up on the Premium Blend website and had samples at his door within 24 hours
The product has come a long way since the trade show days of convincing skeptics one sip at a time.
Learn more at premiumblend.com
@thebestwinepod
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