Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners
Meridian is a boutique digital marketing agency serving wineries, nonprofits, and midsize direct-to-consumer companies
The agency is roughly six months old, though the founders had been consulting for wineries for years at other agencies first
Samantha has been in marketing over 15 years, most recently at Chrometrix, a digital agency running testing and experimentation for Fortune 100 enterprise clients
On being the smartest person in the room: she'd rather not be — that's how she keeps learning
What clients actually get: consumer testing, lifecycle marketing, digital marketing, conversion testing, and recovering abandoned carts — everything from the ad to the checkout
Meridian was born out of consultants who kept calling each other for coworking sessions and strategy talks, then decided to combine into one firm
The agency is female-founded by design — the founders wanted to bring a group of highly intelligent women together deliberately
Samantha on the stereotype: women can be incredibly logical, strategic, and tactical — she calls it the opposite of the usual narrative
@thebestwinepod
Discover More from The Best 5 Minute Podcast Network:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
