Sherman Mohr has spent years placing brand ambassadors for spirits and wine companies — and the data kept pointing to the same thing: the best ones were over 50. That pattern sparked a new venture called Over 50 Pros (over50pros.com), a platform dedicated to helping people in that demographic understand that their experience has real market value — they just need a new narrative for delivering it.
Sherman notes that roughly 35% of all gig work in the U.S. is currently performed by workers over 50, many of whom are doing it for reasons that go beyond a paycheck — engagement, community, mental sharpness, and yes, fun. He calls them the most mentally healthy people he knows.
The wine and spirits industry itself gets a vote of confidence too: Sherman describes it as relatively recession-resilient, a good sign for anyone considering it as a career lane.
Connect with Sherman:
Shared Spirits: sharedspirits.com
Email: sherman@sharedspirits.com
Socials: @sharedspirits
New venture: over50pros.com
@thebestwinepod
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