Sherman Mohr is co-founder and COO of Shared Spirits, and Over50Pros.
In this episode Sherman cover how wine brands fight for placement at restaurants and retail stores, how Shared Spirits works as a mobile platform for buying, sharing and redeeming drinks at restaurant partners, how Sherman's promo agency grew to 1,700 events a year doing retail wine and spirits sampling activations, the surprising reality that the average age of their best brand ambassadors is in the 50s and 60s, and Sherman's newest venture Over50Pros — a resource platform for professionals over 50 navigating career transitions.
Contact Sherman at sharedspirits.com and sherman@sharedspirits.com.
Also check out his newest adventure - over50pros.com.
@thebestwinepod
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