Why does a wine with no alcohol cost more to make, not less? In Part 2 of this CLINQ ZERO conversation, founder Anto walks Forrest through the real economics and technology behind the brand. The name itself carries meaning — "clink" for the universal, joyful sound of a toast, "zero" borrowed from the soda world's shorthand for "without." Anto shares how the idea landed with friends and family in Italy, where tradition runs deep and non-alcoholic wine was a hard sell, even to his own mother. He also details the process that separates CLINQ ZERO from other dealcoholized wines on the market: starting from premium wine, processing at ambient temperature with no heat damage to aroma or flavor, and avoiding the sugar and natural flavoring most competitors add back in to compensate. A touch of CO2 for the sparkle and a hint of grape juice to balance acidity — that's it. Real sparkling wine, gently dealcoholized. Not a shortcut, not a compromise.
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