Guest: Claire Wang (Pricing Strategist)
Upcoming Book: The Price of Influence — September
Topics covered:
The Stanford/Caltech MRI wine experiment — identical wines, different price tags, measurably different brain activity
The "marketing placebo effect" — believing you paid more makes you genuinely enjoy more
Journal of Wine Economics blind tasting study: untrained drinkers preferred cheaper wine without context
The pricing "sweet spot" — too cheap triggers quality suspicion, too expensive reads as a ripoff
Why wine never speaks for itself — storytelling as a sales and perception tool
How knowing the winemaking process increases personal enjoyment
@thebestwinepod
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